Comments on: Wrapping up, Part II: Revisit your brand http://www.smallbusinessboomers.com/wrapping-up-part-ii-revisit-your-brand/ business advice for boomers Tue, 26 Jan 2010 00:05:44 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Wrapping It Up - Business Channel Theme Day Posts http://www.smallbusinessboomers.com/wrapping-up-part-ii-revisit-your-brand/comment-page-1/#comment-423 Wrapping It Up - Business Channel Theme Day Posts Tue, 11 Dec 2007 15:47:46 +0000 http://www.smallbusinessboomers.com/wrapping-up-part-ii-revisit-your-brand/#comment-423 [...]  Wrapping Up, Part II, Revisit Your Brand  [...] [...]  Wrapping Up, Part II, Revisit Your Brand  [...]

]]> By: Jonathan http://www.smallbusinessboomers.com/wrapping-up-part-ii-revisit-your-brand/comment-page-1/#comment-382 Jonathan Wed, 05 Dec 2007 01:19:53 +0000 http://www.smallbusinessboomers.com/wrapping-up-part-ii-revisit-your-brand/#comment-382 It is true...they will talk anyway! The question is, what are they saying about you? This is key. Create an environment in-house FIRST that is an inspiring place. John Maxwell calls it Leadership Leak. Whatever is going on in your personal life (first), and in-house for your business, spills over into the relationships you have with your clients. Once you've impacted them enough, they will remember you, and then people will talk about you, not because you've asked them, but because they just can't help it. This at the heart of word of mouth marketing. There is a lot of info on this. Sites to check out are http://womma.org/ and http://www.rebrand.com/. Be creative... It is true…they will talk anyway! The question is, what are they saying about you? This is key. Create an environment in-house FIRST that is an inspiring place. John Maxwell calls it Leadership Leak. Whatever is going on in your personal life (first), and in-house for your business, spills over into the relationships you have with your clients. Once you’ve impacted them enough, they will remember you, and then people will talk about you, not because you’ve asked them, but because they just can’t help it. This at the heart of word of mouth marketing. There is a lot of info on this. Sites to check out are http://womma.org/ and http://www.rebrand.com/.

Be creative…

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