The Startup – The Plan – The Strategies
Strategies are important because they keep you going in the direction you want. Ronald Regan was famous for sticking to his strategic outlook. There are a number of stories where he turned major policy decisions by asking others how things fitted together with the strategic outlook they set down for his administration. What ever you think of Regan, that was a wise approach.
The Strategies
Strategies are the big picture concepts you intend to employ to start and run your venture. Objectives, goals and action items all look to the strategic concept for definition.
- Conserve financial strength to avoid unwarranted risk.
- Leverage the niche
- Play to the desire of 50+ males to want a more vigorous life style as they age.
- Let them know how a pain free existence adds to their quality of life.
- Use existing free technology. Exploit the Intranet to leverage the effort.
- to convey the message inexpensively
- to collect user fees
- to spread the message
- Use as many non-cash resources as possible.
- Build on you own passions, knowledge and skills
- Transfer your passion to others so that they will apply their own assets.
- Compensation need not be cash at this point.
A big company could implement any strategy because they have the financial muscle. The trick here is to do it on a shoestring as a method of controlling risk. If this venture take time grow or falls on its ass I will need to keep financial exposure to a minimum.
The points under the major strategies are for me. Academically speaking they are not strategic, but it’s my plan. It is a tool for me to use. So I do what is best for me and what I am trying to achieve.
This is a fairly altruistic endeavor. I just don’t want to go broke helping people. Keep in mind no good deed goes unpunished.