The Startup - The Plan - Goals and Objectives
The real trick for all of this is to keep in mind that this is a plan. You should stick to your “A” plan, but given good cause you should also change it. Just so you know two of the goals below were changed between my fiirst writing and this posting because of the combination of technological and financial considerations.
The Objective
- To assist men 50 and older in regaining their physical vigor by helping them reduce their pain.
- To achieve the first objective in a profitable manner.
- The project will be self-financing.
Objectives are broad without dates. They tell what portion of the situation above is to be addressed by the plan. Like Strategies they are important guides that will help make correct decisions moving forward.
The Goals
- To bring up a website where people can purchase instructional DVD on yoga exercise by July 15th.
- To have payments in hand for the instructional videos byAugust 1st.
- To have streaming video instructions up by September 1st
- To have 100 repeat customers by October 1st.
- The project should break even by December 1st.
Goals are more concrete. They are quantifiable and have dates associated with them. They should be doable, but they may not be met. They are important because they give me something to measure my work aganist. If I’m meeting my goals, great. If I’m not then I have to understand why and make adjustments in my Action Items. Without goals I get off too easily.
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POSTED IN: Business Plan, Finance, Health, Marketing
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