The Start-Up - Daily Post 7
If I can get a little traction with my website it looks like the market is wide open. I went to Barnes & Nobel at lunch today because I like to browse bookstores. I walked through the magazine section just looking at categories when I dawned on me I should look for the yoga magazines. I looked in sports, you know behind the men’s mags, all macho with covers designed to show you how to sustain a major injury or convince that hot, hetro chicks really like dirt biking in the middle of nowhere Utah. As you might guess, no yoga. Where are the yoga mags? Travel? No. Arts? No. Women’s? No, but right next to them in Health. Outstanding, everyone who could avoid a sports injury by just practicing little yoga will never find it at B&N. And, the people who are interested in Health? Right, Boomers.
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POSTED IN: Health, Marketing, Starting Up
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