The Benefits
Today I consulted with an established mid-sized company. The Chief Financial Officer was in the meeting. For awhile we spoke about the nuts and bolts of what we thought this outfit had to do to improve their business. After about half an hour the CFO stopped and asked if what we wanted to do would save 20& or more and not mess up the operation. He didn’t care how we were proposing to get him the savings only if we could meet his financial goal.
Many people as fascinated by the how of things, but the important thing is the how much. the people who care about the how derisively call those who car about the how much “bean counters.” Here’s the deal if the how much isn’t right the how doesn’t matter.
You can get into all kinds of arguments about the value of the environment or human capital, but if people do not put their hands in the pockets and give you real money for the how, then it doesn’t mean anything. It is a hard lesson that the market teaches. You need to understand the impersonal nature of it and move on.
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POSTED IN: Finance, Marketing, Mindset, Starting Up
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