Small Business Boomers

The question has been asked, “Is it worth your time to try to reach Baby Boomers on social media?”  The answer is, “Yes.”  and “No.” I write a lot about Baby Boomers as business owners, but not as much about Boomers as consumers.  Today’s post is about both.
Donya Schweizer markets her Beyond Chocolate products using Facebook. 
What is Social Media? First, I need to define “social media.”  It’s one of those “if you don’t know what it is, I can’t explain it” kinds of things.  Social media involve the Internet and mobile technology (iPhones, cell phones, blackberries, that kind of …read more

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As a blogger on b5media, I’m very aware of social media.  And I’m wondering if other baby boomers are too.  I recently read a blog post about boomer women using social media to promote their businesses.  And I’m wondering, do a lot of baby boomers use social media?
It’s pretty overwhelming, even for someone like me who has been around the Internet since the days of Mosaic and Pine Mail (pre-GUI – really!).  Apparently, many baby boomers are going to social media sites like FaceBook and LinkedIn (41 percent of us) and streaming video sites like YouTube (61 percent of us).
So, …read more

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