Small Business Boomers

I write professionally, and I spend my life online.  Most of my work is done through online websites and blogs.  But for anyone who uses the web for their business, there are some websites you need to know about.  I couldn’t live without them. And the best thing about each of them is that they are free.
#1 – TinyUrl – I do a lot of Tweeting (posting) on Twitter and, like most people on this site, I like to send urls.  Since most are huge, they don’t fit in the constraints of 140 characters.  So I use TinyUrl to get …read more

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The question has been asked, “Is it worth your time to try to reach Baby Boomers on social media?”  The answer is, “Yes.”  and “No.” I write a lot about Baby Boomers as business owners, but not as much about Boomers as consumers.  Today’s post is about both.
Donya Schweizer markets her Beyond Chocolate products using Facebook. 
What is Social Media? First, I need to define “social media.”  It’s one of those “if you don’t know what it is, I can’t explain it” kinds of things.  Social media involve the Internet and mobile technology (iPhones, cell phones, blackberries, that kind of …read more

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Ziggs.com is a new social networking site that sends you an email when someone Googles you.  So, why should you care?  Well, I might want to know who is checking up on my, I guess.  Susan Gunelius comments on this new tool on her b5media site, BrandCurve.
I get 6 or so invitations to LinkedIn, FaceBook, Twitter, every day, and I am too busy writing to check up on them.  I tried Twitter for a while but people either talked about stuff like the cat that caught a mouse or they were doing blatant advertising.
Have you tried any of these sites?  …read more

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As a blogger on b5media, I’m very aware of social media.  And I’m wondering if other baby boomers are too.  I recently read a blog post about boomer women using social media to promote their businesses.  And I’m wondering, do a lot of baby boomers use social media?
It’s pretty overwhelming, even for someone like me who has been around the Internet since the days of Mosaic and Pine Mail (pre-GUI – really!).  Apparently, many baby boomers are going to social media sites like FaceBook and LinkedIn (41 percent of us) and streaming video sites like YouTube (61 percent of us).
So, …read more

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