Small Business Boomers

Or will younger voters, who are supposed to be turning out in great numbers, be the deciding generation?
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A recent TVLand poll predicts that 94% of Baby Boomers will be voting a week from today, with 82% of those polled stating that they are “extremely likely” to vote.  Since Baby Boomers are the largest generation, we could have a definite effect on the outcome of the election.  As you might have guessed, top issues for Baby Boomers are: the economy (81%), health care (65%), gas price (62%), Social Security and Medicare (58%) and taxes (57%).  But 76% …read more

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Finally.  The modeling industry is waking up to the reality of 72 million baby boomers with $2 trillion in buying power. And we know that women do most of the spending, so marketers are now starting to target them. Case in point:

Image details: Larry Jones, Kim Alexis And Beverly Johnson Discuss Baby Boomer Stereotype served by picapp.com
TVLand’s new reality series “She’s Got the Look,” which selected 35-year old plus women (ok, they’re not quite ready for the 50-somethings, but they’re getting closer) and searched for the most photogenic.   The winner of the competition is a 45-year old mother of …read more

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