Small Business Boomers

In today’s economy, why would baby boomers be looking at starting a small business, whether it’s a home business or one with a store front? 
Many in the boomer range, born between 1946 and 1964 are getting laid off, either because they’re among the higher paid employees or because the business they work for is closing.
Why would they consider a small business?

They need extra money
They want something to do
They’re looking for a business opportunity that doesn’e involve a great deal of investment
Their retirement funds have been cut in half or no longer exist due to the current economy and government programs.
They find …read more

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From Tuesday, the first 3 of my Murray Top 10 Tips for Successful Business Startup, and from Wednesday, the next 4 tips, for Baby Boomers and others.
3.  Know what you are selling.  What is your USP?  A USP is a Unique Selling Proposition.  It describes what you are selling and who you are selling it to. The importance of the USP is in its description of your business as UNIQUE.  In order to be successful, you must set yourself apart from other similar businesses.  I like to use the analogy of the cereal aisle in the grocery store.  Each cereal …read more

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