The Baby Boomer Woman: “She’s Got the Look”
Finally. The modeling industry is waking up to the reality of 72 million baby boomers with $2 trillion in buying power. And we know that women do most of the spending, so marketers are now starting to target them. Case in point:
Image details: Larry Jones, Kim Alexis And Beverly Johnson Discuss Baby Boomer Stereotype served by picapp.com
TVLand’s new reality series “She’s Got the Look,” which selected 35-year old plus women (ok, they’re not quite ready for the 50-somethings, but they’re getting closer) and searched for the most photogenic. The winner of the competition is a 45-year old mother of …read more