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Boomer Pizza Franchises Are “Low Margin” – FranchisePick.com Comments

Boomer Pizza Franchises Are “Low Margin” – FranchisePick.com Comments

Sean Kelly over at FranchisePick.com commented on my recent story about a PizzaWorld franchisee in our area that folded. Sean includes the video from the PizzaWorld franchise site, showing how enthusiastic these people were about the franchise.
If you are considering buying a pizza franchise, do your homework. Spend time reading the magazines Sean mentions: Pizza Today and PMQ (Pizza Marketing Quarterly). Both have great tips for marketing and promoting a business (even a non-pizza business).
For example, PMQ has an “Ask the Experts” section, where you can email experts in various pizza subjects, and articles on running your …read more

When a Boomer Franchise Fails, Who’s to Blame?

When a Boomer Franchise Fails, Who’s to Blame?

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A PizzaWorld franchise opened near us, so my husband and I started eating there.  We found the owners friendly and the food excellent, if slightly overpriced.  They were in a good location in a growing area of town, and we were thrilled to find a good pizza place, particulary at lunchtime.  If you go to the PizzaWorld website, you’ll see the owners  giving one of the tesimonials for the franchise (she is the lady in the blue sweater).
Sadly, yesterday my husband went there for lunch and found only the realtor sign …read more


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