Small Business Boomers

Seniors and baby boomers do much of their shopping online these days. 
 It’s far different from the early era of online shopping when many were wary about giving their credit card over the Internet.  Also, many were concerned about paying shipping charges for the items they ordered.
As I surveyed the statistics and wrote the post, Seniors & Boomers Have Become Avid Online Shoppers, I wondered, “Why the change of attitude?”
Looking at my own situation and talking with others in this category, I can give the following reasons:

Convenience
Saving time
No more danger to credit card than having it disappear at a restaurant or …read more

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According to statistics, seniors (particularly those over 65) are rapidly becoming some of the most avid online shoppers on the Internet.  Boomers aren’t far behind. 
Check out these articles:
Stats: Grandma Online Shops More Than You
How Web Savvy Are Online Seniors?
This is of interest to Small Business Boomers for their main market, depending on products and services, might be seniors and boomers.  Generally we’ve thought that young people, in their teens, 20s and 30s, are the online target consumers.  However, these statistics seem to prove otherwise.
So…don’t disregard these older age groups when you’re deciding what to sell in your online shop, or …read more

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