Economic Downturn = Fewer Medications = That’s a Good Thing
Pfizer, maker of Lipitor, the world’s most prescribed drug, says Lipitor sales are down 13%. Tough. Baby Boomers and others are taking a hard look at drugs they take and asking if there are more natural alternatives.
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Part of Pfizer’s problem was an ad campaign featuring noted heart specialist Robert Jarvik (maker of artificial hearts). The Jarvik campaign was pulled in favor of one featuring an average Baby Boomer, back in September. But Lipitor is set to go “generic” in 2011; it will be interesting to see if Pfizer will come up with another drug in place …read more