Small Business Boomers

I firmly believe in the power of testimonials.  You know, those “I lost weight and so can you” things you see on ads for weight loss programs.
What is your first though on seeing this “before and after” photo?

Was it “Wow! How did she do that?”  or was it “They must have altered that photo” ?  But even if your response was skeptical, didn’t you wonder how she did it?  Before-and-After photos may not be believable to us, on one level, but deep down we think, “Gee, it worked for her/him, maybe it will work for me.”  Testimonials are probably the …read more

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A new book (2007) on Baby Boomers titled Generation Ageless is full of interesting information about our generation, including the fact that we are the subject of more research than any other generation in history.  The book was written by J. Walter Smith, president of Yankelovich, and Yankelovich senior partner Ann Clurman, and we’re reminded that Daniel Yankelovich actually coined the term “baby boomers” to describe the post-war generation.
The authors attest that the boomer generation was influenced not as much by “sex, drugs and rock and roll” as they were by “The Psychology of  Affluence.”  In other words, only a …read more

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Shannon Cherry over at Startup Spark has a great series of podcasts for “Be Heard” day, which is today, March 7. This “day” was started in 2005 to help small businesses “find their voice, tell their story, and be heard.”
Each podcast features an interview with a successful marketer, with tips for you on how to “be heard” by marketing your practice. And you can receive free gifts from BeHeardfirst.com for listening. (Check this website TODAY to learn more about the gifts.)
I listened to the podcast interview with marketing guru Shel Horowitz. He had some very interesting advice about how …read more

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In a small business everything depends on you, the small business owner. If you don’t have an every day enthusiasm for your business, you can’t give it to anyone else. In fact you should think of selling ou or finding a way to get that wow factor back.
Often times enthusiasm and physical energy go hand in hand. Maybe you need a real break from your business to recharge. Maybe you have a health problem. Have it look at. You would be surprised what a little exercise can do for your outlook. I could …read more

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