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Small Business Boomers

March 15th, 2008

Baby Boomers - the most researched generation

A new book (2007) on Baby Boomers titled Generation Ageless is full of interesting information about our generation, including the fact that we are the subject of more research than any other generation in history.  The book was written by J. Walter Smith, president of Yankelovich, and Yankelovich senior partner Ann Clurman, and we’re reminded […]

By Jean -- 2 comments

March 7th, 2008

“Be Heard” - Get Advice from Marketing Gurus and Win Some Great Stuff

Shannon Cherry over at Startup Spark has a great series of podcasts for “Be Heard” day, which is today, March 7. This “day” was started in 2005 to help small businesses “find their voice, tell their story, and be heard.”
Each podcast features an interview with a successful marketer, with tips for you on how […]

By Jean -- 2 comments

February 26th, 2008

Keeping the WOW Factor in Your Business

In a small business everything depends on you, the small business owner. If you don’t have an every day enthusiasm for your business, you can’t give it to anyone else. In fact you should think of selling ou or finding a way to get that wow factor back.
Often times enthusiasm and physical energy […]

By jim -- 4 comments