Small Business Boomers

Pfizer, maker of Lipitor, the world’s most prescribed drug, says Lipitor sales are down 13%.  Tough. Baby Boomers and others are taking a hard look at drugs they take and asking if there are more natural alternatives.
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Part of Pfizer’s problem was an ad campaign featuring noted heart specialist Robert Jarvik (maker of artificial hearts). The Jarvik campaign was pulled in favor of one featuring an average Baby Boomer, back in September.  But Lipitor is set to go “generic” in 2011; it will be interesting to see if Pfizer will come up with another drug in place …read more

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A couple of years ago, I got concerned about what I was reading in Joe Mercola’s newsletters about the dangers of long-term use of  Lipitor and other statin drugs, so I talked to my doctor.  His reply:  “All of us baby boomer doctors are taking statins.  They’re perfectly safe.”  So I have continued to take Lipitor.  But I wonder…
Now I see that there are concerns about Vytorin and Zetia.  The NY TIMES reports that these drugs have not received strenuous testing from the FDA and that there is some evidence they may cause cancer. the NYT article says, casually, that …read more

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