Small Business Boomers

Kathy, a CPA from Idaho, has won a copy of  The Age Curve: How to Profit from the Coming Demographic Storm by Kenneth Gronbach.
I continue to think about and be influenced by this book.  Gronbach has many good observations about the characteristics of baby boomers, and his advice on marketing using “generational demographics” makes sense.
Thanks to all who participated by commenting.  If you want to see my blog posts on the book, here they are:
 Baby Boomers at the top of The Age Curve
 The Age Curve: How to Profit from “Generational Demographics”
Final thoughts on The Age CurveThe Age Curve: How to …read more

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What did you think about The Age Curve: How to Profit from the Coming Demographic Storm by Baby Boomer Kenneth Gronbach?
Do you agree with Gronbach’s description of Baby Boomers as:
* Boomers say, “We are not our parents, and we never will be”
* Boomers are health conscious and work at staying healthy
* Growing up after the Depression, Boomers are not savers, and many are spending our retirement money
* Boomers aren’t graying; we’re getting better
* Boomers work to stay with the times, including technology
* Boomers are essentially lazy (we like to give gift cards because it’s easy)
* Boomers are quick …read more

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Yesterday I talked about The Age Curve by Baby Boomer Kenneth Gronbach.  The book’s subtitle is “How to Profit from the Coming Demographic Storm.”  The “storm” he’s talking about, I think, is the influx of baby boomers as an aging generation and its effect on many areas of economics.
Yesterday, I said Gronbach’s central premise is that you need to know two things about a group your business is marketing to:  (1) How big is it?  (2) What are the group’s buying patterns?  If you know these two things, you can use them to profit in your business,  investing, and retirement …read more

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I’ve been reading an excellent book titled The Age Curve: Why Size Matters, by Kenneth W. Gronbach (AMACOM, 2008). The book is valuable to anyone wanting to understand the importance of what Gronbach calls “generational demographics” and how to use it for marketing and selling to baby boomers and other generations.
Gronbach’s basic premise is that “size matters.” In other words, the size of the generation (Baby Boomer, Generation X, Generation Y, etc.) determines its buying power. Our boomer generation at 78 million is followed by Generation X, which has 9 million fewer people, resulting in a drop …read more

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