Testimonials – Why You Need Them – How to Get Them
I firmly believe in the power of testimonials. You know, those “I lost weight and so can you” things you see on ads for weight loss programs.
What is your first though on seeing this “before and after” photo?
Was it “Wow! How did she do that?” or was it “They must have altered that photo” ? But even if your response was skeptical, didn’t you wonder how she did it? Before-and-After photos may not be believable to us, on one level, but deep down we think, “Gee, it worked for her/him, maybe it will work for me.” Testimonials are probably the …read more
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