Writing Effective Testimonials – Advice from Holly Buchanan
Since I’m into testimonials, I found someone who is an expert at writing them. Holly Buchanan is a marketing professional and she graciously agreed to answer my questions:
1. What makes an effective testimonial?
Effective testimonials do 3 things: They are specific, they overcome objections, and they are properly placed.
#1 – They are specific.
Avoid vague or cliché testimonials like “I was very impressed with your service,” or “Great course. I loved it.” These have little or no impact. Look for testimonials that are more specific. “Tech support spoke to me in plain English and isolated the problem in 90 seconds.” …read more