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Small Business Boomers

September 6th, 2008

We have a winner in The Age Curve book giveaway

Kathy, a CPA from Idaho, has won a copy of  The Age Curve: How to Profit from the Coming Demographic Storm by Kenneth Gronbach.
I continue to think about and be influenced by this book.  Gronbach has many good observations about the characteristics of baby boomers, and his advice on marketing using “generational demographics” makes sense.
Thanks […]

By Jean -- 0 comments

August 27th, 2008

The Age Curve - How to profit from “Generational Demographics”

Yesterday I talked about The Age Curve by Baby Boomer Kenneth Gronbach.  The book’s subtitle is “How to Profit from the Coming Demographic Storm.”  The “storm” he’s talking about, I think, is the influx of baby boomers as an aging generation and its effect on many areas of economics.
Yesterday, I said Gronbach’s central premise is […]

By Jean -- 4 comments

August 26th, 2008

Baby Boomers at the Top of the Age Curve

I’ve been reading an excellent book titled The Age Curve: Why Size Matters, by Kenneth W. Gronbach (AMACOM, 2008). The book is valuable to anyone wanting to understand the importance of what Gronbach calls “generational demographics” and how to use it for marketing and selling to baby boomers and other generations.
Gronbach’s basic premise is […]

By Jean -- 0 comments

April 28th, 2008

What technology did you grow up with?

I just read an article about Generation Y, who were born between 1982 and 2000. They grew up in a world of computers, never having known what it would be like to live without them.
My children, Generation X. were born between 1965 and 1979, and grew up in a world of recording - 8 […]

By Jean -- 4 comments