Small Business Boomers

Kathy, a CPA from Idaho, has won a copy of  The Age Curve: How to Profit from the Coming Demographic Storm by Kenneth Gronbach.
I continue to think about and be influenced by this book.  Gronbach has many good observations about the characteristics of baby boomers, and his advice on marketing using “generational demographics” makes sense.
Thanks to all who participated by commenting.  If you want to see my blog posts on the book, here they are:
 Baby Boomers at the top of The Age Curve
 The Age Curve: How to Profit from “Generational Demographics”
Final thoughts on The Age CurveThe Age Curve: How to …read more

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Yesterday I talked about The Age Curve by Baby Boomer Kenneth Gronbach.  The book’s subtitle is “How to Profit from the Coming Demographic Storm.”  The “storm” he’s talking about, I think, is the influx of baby boomers as an aging generation and its effect on many areas of economics.
Yesterday, I said Gronbach’s central premise is that you need to know two things about a group your business is marketing to:  (1) How big is it?  (2) What are the group’s buying patterns?  If you know these two things, you can use them to profit in your business,  investing, and retirement …read more

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I’ve been reading an excellent book titled The Age Curve: Why Size Matters, by Kenneth W. Gronbach (AMACOM, 2008). The book is valuable to anyone wanting to understand the importance of what Gronbach calls “generational demographics” and how to use it for marketing and selling to baby boomers and other generations.
Gronbach’s basic premise is that “size matters.” In other words, the size of the generation (Baby Boomer, Generation X, Generation Y, etc.) determines its buying power. Our boomer generation at 78 million is followed by Generation X, which has 9 million fewer people, resulting in a drop …read more

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I just read an article about Generation Y, who were born between 1982 and 2000. They grew up in a world of computers, never having known what it would be like to live without them.
My children, Generation X. were born between 1965 and 1979, and grew up in a world of recording – 8 tracks to cassettes to VCR’s. They didn’t know a world without videos, walkman, CD’s.
My generation, early Boomers, grew up with TV, which was a new phenomenon in the early 1950’s. We didn’t know a world without TV.
My parents’ generation grew up with the …read more

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