Small Business Boomers

Social networking, blogging, and a knowledge of the “new” technology is imperative to advancing one’s small business, especially if it’s Internet based. More and more Boomers are uilizing computers, shopping on the Internet, using them for communication and to promote their businesses. 
 If they do have a business, they’re discovering it’s becoming difficult to operate efficiently and effectively without being involved with social media. 
Even so, there are some Boomers who seem proud that they’re social media ignorant.  That may be fine for some people, but generally even communication with family will be more frequent if one does explore e-mail, instant messaging, and features like …read more

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As a member of the Boomer generation, are you using Facebook and similar social media tools to promote your small business or for your personal enjoyment?  When I first started using Facebook it was for my writing business and to keep in touch with writing colleagues. Then I discovered it a great way to keep in touch with my grandchildren and my younger non-Boomer friends and relatives.
It was interesting that a year ago I couldn’t find anyone in my high school class on Facebook.  Now three of us are corresponding.  Gradually friends my age, in business and church, are becoming …read more

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If you are a Baby Boomer selling to Baby Boomer consumers, take note. A friend (mid-50s) has been on FaceBook for over a year, but in the last few months she has received several invitations to connect from people she knew in high school  Turns out a lot of Baby Boomers are now on FaceBook.
I receive many invitations to join “networks.”  Some on LinkedIn, which seems to be a big deal with the students and new grads I know.  But many are on FaceBook.   As you might guess, the majority of people on connection sites like these are people in …read more

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Ziggs.com is a new social networking site that sends you an email when someone Googles you.  So, why should you care?  Well, I might want to know who is checking up on my, I guess.  Susan Gunelius comments on this new tool on her b5media site, BrandCurve.
I get 6 or so invitations to LinkedIn, FaceBook, Twitter, every day, and I am too busy writing to check up on them.  I tried Twitter for a while but people either talked about stuff like the cat that caught a mouse or they were doing blatant advertising.
Have you tried any of these sites?  …read more

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