7 Tips for Starting a Successful “Encore” Business
One of my favorite movies is Indiana Jones and the Last Crusade (1989), particularly the ending where Indy has to take a “leap of faith.” (Remember?)
Starting an “encore” business as a baby boomer is like taking that “leap of faith.” You don’t know what’s going to happen and you certainly have no idea if this is a smart idea. After all, you’re supposed to be thinking about retirement, instead of new businesses. But what the heck. You can make the leap safer–here are some tips:
1. Learn the market. First, figure out the size of your potential customer base. Then learn …read more