Small Business Boomers

As I write posts and browse other blogs, I come across those that might serve as references for small business success,
Tips for Getting Your Business Web Site Recognized
Write Well on Your Business Blog or Web Site
Do You Hesitate in Delegating Your Organizational Tasks?
Keeping Organized Midst Interruptions
Keeping Your Home Business Customers Happy
You Have a Web Site, So What?
Professional Writing – A Key Component to a Professional Image
Can you recomment posts/articles that offer tips for business success?

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Almost everyone, when they begin a small business, want instant success.  This would be the ideal situation…having your business take off profitably from the start with no challenges nor setbacks.  However, the ideal doesn’t usually work out in life, although there are some exceptions.
For some people, success comes sooner because:

They’ve given more thought to planning their business before starting
They have more investment capital of their own
They have business knowledge
They have a product or service that appeals in today’s market (often because of their previous research)
They are willing to put in hours and hours of work themselves
They get advice and try …read more

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In 1943, Tom Watson, legendary founder of IBM, was quoted as saying, “I think there is a world market for about five computers.”
Bill Gates also quoted as saying “640K ought to be enough for anybody.”
And in 1899 the Commissioner of the U.S. Patent Office suggested that the patent office be closed, because, he said, “”Everything that can be invented – has already been invented”
So are you limiting your thinking by deciding that:
(1)You are too old to start a business?
(2) You are trapped in a job you hate but you figure you can’t retire?
(3) The market is down so …read more

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From Tuesday, the first 3 of my Murray Top 10 Tips for Successful Business Startup, and from Wednesday, the next 4 tips, for Baby Boomers and others.
3.  Know what you are selling.  What is your USP?  A USP is a Unique Selling Proposition.  It describes what you are selling and who you are selling it to. The importance of the USP is in its description of your business as UNIQUE.  In order to be successful, you must set yourself apart from other similar businesses.  I like to use the analogy of the cereal aisle in the grocery store.  Each cereal …read more

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