March 15th, 2008
Baby Boomers - the most researched generation
A new book (2007) on Baby Boomers titled Generation Ageless is full of interesting information about our generation, including the fact that we are the subject of more research than any other generation in history. The book was written by J. Walter Smith, president of Yankelovich, and Yankelovich senior partner Ann Clurman, and we’re reminded […]
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