Baby Boomers – the most researched generation
A new book (2007) on Baby Boomers titled Generation Ageless is full of interesting information about our generation, including the fact that we are the subject of more research than any other generation in history. The book was written by J. Walter Smith, president of Yankelovich, and Yankelovich senior partner Ann Clurman, and we’re reminded that Daniel Yankelovich actually coined the term “baby boomers” to describe the post-war generation.
The authors attest that the boomer generation was influenced not as much by “sex, drugs and rock and roll” as they were by “The Psychology of Affluence.” In other words, only a …read more
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