Testimonials May Soon Be Illegal If The FTC Has Its Way
I wrote about the value of testimonials last week and since then I’ve found out that testimonials – at least some of them – may soon be illegal, if the FTC has its way.
Mark Riffey at Business is Personal writes that the FTC has something in the works to regulate testimonials. In its 86 page report (I’d like to skip reading that thing), the FTC said it wants to stop the kind of testimonials that “do not describe typical consumer experiences.” If you can’t get a testimonial from a “typical consumer,” the proposed regulations state, you must disclose “the results …read more
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