Social networking, blogging, and a knowledge of the “new” technology is imperative to advancing one’s small business, especially if it’s Internet based. More and more Boomers are uilizing computers, shopping on the Internet, using them for communication and to promote their businesses.
If they do have a business, they’re discovering it’s becoming difficult to operate efficiently and effectively without being involved with social media.
Even so, there are some Boomers who seem proud that they’re social media ignorant. That may be fine for some people, but generally even communication with family will be more frequent if one does explore e-mail, instant messaging, and features like Facebook.
If Boomers are volunteering, in political, social, religious, and community organizations, they’ll find that these groups are becoming involved with the Internet world. So you may need to be more “techie” informed. In the political field, social media has become imperative. A major factor in Obama’s election to the US Presidency (whether you approve of him or not) was the use of blogging and social media, whereas his opponents were way behind in reaching the public in that way.
Many senior centers offer classes to enable Boomers and Seniors to learn more about computers, e-mail, blogging, and social media. You may find adult education classes in this topic. er Our local library has offered classes. I taught one there on blogging and how to set up a blog, whether for personal use and/or a small business.
How has the Internet and social media helped you with your small business? How has it changed your life?