Social Media for Baby Boomers: Are You “With it”? Do you Twitter?
As a blogger on b5media, I’m very aware of social media. And I’m wondering if other baby boomers are too. I recently read a blog post about boomer women using social media to promote their businesses. And I’m wondering, do a lot of baby boomers use social media?
It’s pretty overwhelming, even for someone like me who has been around the Internet since the days of Mosaic and Pine Mail (pre-GUI – really!). Apparently, many baby boomers are going to social media sites like FaceBook and LinkedIn (41 percent of us) and streaming video sites like YouTube (61 percent of us).
So, are we just wandering around out there, checking out the latest ABBA videos?
Or are we determinedly using social networking sites to market our products and services? For example, I have spent some time recently (probably too much time) on Twitter, where people answer the question, “What are you doing?” in 140 words or less. Some Twitter people are blatantly marketing, while others are just connecting.
I have a concern that we’re getting bombarded with too many of these social media sites. I get offers to join someone’s “LinkedIn” network all the time (most of these offers come from Gen Y students). If I joined everyone’s network, I’d get nothing else done. I haven’t figured out yet if they are worth joining.
What about you? Do you connect with people online? Do you check out videos on YouTube? What social network site/s, if any, do you use? Comment or vote in my poll (right)
2 Comments
Wow! I was the first person to take the poll! I’ve never seen my answer represent 100% before…
Regardless, I have been working to build my business with the help of social networking since the first of the year, and it is making a difference.
Feel free to send me a Tweet, friend me on FaceBook, or check out my blog.
Boomers, it’s all good solid marketing stuff – the way of the future! I say give it a try!
[...] of a growing trend that usage statistics and surveys will continue confirming. Generation X and increasingly Baby Boomers are online. Communicators who dismiss these powerful media consumers as traditional media only do so at their [...]