Sales Prospecting and Voice Mail
At one point I made 221 cold calls over the phone. That was 15 years ago before voice mail was ubiquitous. There is a $10 word I dislike, but it fits. During that week I spoke with 27% of those people. I actually got to say my piece to a human being before they made a decision. I actually liked the spoken “No”, because I could ask “Why?” I can turn no’s into yes’s if I can ask the question.
In those days, if I left a message, a human being wrote it down, usually on a little piece of pink paper. That took some effort. Today, they dump you into voice mail.
I never leave a voice mail message. It’s a waste of time on a cold call, because you never get to counter the NO with your WHY. All that happens is that someone hits the delete key when they determine that you left them a sales call.
My advice is skip the cold phone calls and find an idea that will prequalify a person. You might try calling early and late. That, actually works sometimes. There are more efficient ways to dig up prospects than cold calling over the phone. However you do it you need to get to no.
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