Life is too short to drink bad beer.
This is probably the most significant blog posting I have made to date. It is in support of my philosophy of life. It is too short to drink bad beer. That is why I’m so unhappy to see that the major brewers of swill in the US have gotten into craft brewing. Bud and Miller are all about hype and accounting. Craft beers are all about taking care of the customer.
Question: would you let the resturant’s accountant cook your meal?
I’m upset because I understand the power of money, having seen GE roll over smaller players with impunity. Miller and Bud will suck all the retail shelf-space from real craft brewers. That will drive the people who do a great job brewing wonderful beer out of business.
As a boomer, if you were thinking of getting into the craft beer business, re-think your business plan. Now may not be the time to invest lots of money, but it may be the time to learn. Let’s face it anyone who makes one of the two top selling lite beers in the US will screw up with craft beers. When they do you can be ready to recapture the craft brew market.
Written by Jim Norton for b5media on smallbusinessboomers.com
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POSTED IN: Business Plan, Marketing
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