Over at My Organized Biz, I’ve been discussing ways to organize your promotions to focus on special events and holidays.  These are times that businesses can provide information about their products and services and show consumers how these will improve their lives.  Often these products have relation to current events, local and global, as well as to holidays.
Back-to-school time can be related to many small businesses.
Here are some ideas from My Organized Biz and Home Biz Notes:
Back-to-School Promotions
Organizing for Promotions
(Image: sxc.hu)

Many businesses disperse news by publishing newsletters (e-news, online versions, and print ones).  These keep their customers and employees up to date on products and services, as well as entertaining them.  Newsletters, of various types, have long been considered a viable way to promote and to gather a loyal following.
However, author and frugal promotion specialist, Carolyn Howard-Johnson speculates, in her latest newsletter, Sharing with Writers, that newsletters are on the decline for a variety of reasons.
Possibly blogging is supplanting newsletters, even those delivered to one’s e-mail, she mentions.  Also, there’s the likelihood that people don’t have time for reading newsletters, or feel they don’t.  Some newsletters may …read more

Effective signs are important, if you have a walk-in business.  They let your customers and potential customers know where you are and what you are no matter how small or large your “small” business might be.  Des Walsh, at Thinking Small Business, blogs about this in a series, called Sunday Markets.
This got me thinking about signs I’ve used, ones I’ve seen, and those other businesses have found effective.  At Home Biz Notes, I wrote about this topic, Effective Signs for Your Home Business.  You might find something of interest here you can use for developing your signs…or at least set you …read more