My post yesterday about Boomers vs. Gen X’ers as shoppers got me to wondering about the differences between men and women as shoppers. So I did some research and I have some comments on how this research might affect your business:
Women think about shopping as much as men think about sex. Women think […]
I recently read an online article about a retailer who described what he saw as the difference between Baby Boomers and Generation X’ers (those born between 1965 and 1980; i.e., children of Boomers) as shoppers.
For those of you boomers who own retail businesses, the differences might be important.
Baby boomers, this retailer said, were more careful, […]
My final question for Customer Service Week: Do you talk with customers about your personal life?
In some professions, you have little opportunity to talk to customers about yourself. You’re busy doing the work or sending off the product. But in many professions, you interact with customers, and there is plenty of time […]
Here at Small Business Boomers we are in the middle of “Customer Service Week.” Each day I’ve asked a question about dealing with customers.
On Monday, it was about how to handle an irate customer.
On Tuesday, I asked if you would “fire” a customer.
Today’s question: Would you ever refer a potential customer to one […]
Like other baby boomers in business, I talk to people in the same profession. A doctor told me about this dilemma and asked for my advice:
A patient who is a travel agent had been coming to this doctor’s office for several months. When he asked how she was doing, she occasionally bemoaned the fact that […]
In my previous posts about bed and breakfasts as baby boomer businesses, I talked about what it takes to start a B&B. To be successful in this business, like any other, you must market. It’s not enough to have a “better mousetrap.” You must figure out how to let people know […]
Mary Emma Allen, over at Home Biz Notes, recently answered a reader’s question about starting a home typing business. I’m assuming the question was about word process on computers, not typewriters. Reminds me of the old Selectric typewriters with the balls you could replace for different fonts…. Back in the 80s, when […]
Shannon Cherry over at Startup Spark has a great series of podcasts for “Be Heard” day, which is today, March 7. This “day” was started in 2005 to help small businesses “find their voice, tell their story, and be heard.”
Each podcast features an interview with a successful marketer, with tips for you on how […]
In a small business everything depends on you, the small business owner. If you don’t have an every day enthusiasm for your business, you can’t give it to anyone else. In fact you should think of selling ou or finding a way to get that wow factor back.
Often times enthusiasm and physical energy […]
Customers don’t recommend your services because they feel your customer service was OK; they recommend because they feel the customer service was fantastic!
If you want your employees to deliver fantastic customer service, you need to employ people who are both High in Productivity/Efficiency, and High in Personal Attitude. These kinds of […]
business advice for boomers
Written by Jean Murray [email] for b5media.
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