With Apple stock nearing $200 I thought I would relate my Apple shopping experience experience this holiday season. The contrast between that experience and the one I had with Ticket-Master is illuminating.
I wanted to buy an iTunes gift card at my local Apple store. First, there were 3 young guys waiting for me as I entered the store. […]
Wrapping Up, 2: Take a look at your brand before the end of the year.
The buzzword around corporate circles these days is “rebranding.” I think of it more as “guaranteed work for ad/marketing agencies.” It seems like everyone is rebranding: ToysRUs, Chrysler, the Republicans, even Pakistan (in the “really bad idea” category.)
So […]
Expect the price at the pump to move up smartly over the next few months. The stocks of the major refiners have just taken a hit. Not that they’re sales aren’t up, but their cost are up more.
These are international companies like Exxon and BP. They are some of the most widely held stocks in the […]
I’m evaluating a web site for a friend. The site provides an online business service which can be accessed over the web. My friend would be reselling this service as part of his on-going business. The question is “What do I look for?”
This will be a service relationship among the end user, the re-seller ( my friend) […]
Customer service in many industries has become a thing of the past. Retailers will tell you that people will buy on price alone. They cannot differentiate themselves with good service. They cut costs by paying low wages, but get caught in the spiral of high turnover. The Internet has turned everything into a commodity.
I agree, […]
“Nothing happens until somebody sells something."
Sales is the engine that drives any business. No sales, no business. That means that everybody on your business team is a sales person. There are specific sales and marketing functions that need to be performed. Specific individuals need to have responsibility for those things, but everyone in a small […]
Wither you believe in the science of global warming or not it is already having an impact on your business. It has become part of the environment in which businesses large and small function. You can’t change that. You don’t have to agree with the science, but you must account for it in the way […]
This applies to all boomers in a small business regardless if it is a going concern, franchise or start-up.
Lately I see a number of business sites with articles on the market potential catering to the aging boomer market. Adult diaper manufacturing could be really big. Seriously, the boomer market has always been the pig in […]
I was in sales for 25 years. I became very, very customer oriented and it flows over into everything I do, but the definition of customer orientation is important. Many people like to quote the old saw “the customer is always right”. Most of the time, I believe that.
The customer is always right when they […]
I’m not against giving business associates gifts. I just always felt that business gift giving for the holidays is a load of crap. The bottle of booze or box of grapefruit for a client was cheesy.
If you were a good vendor then you gave you clients the best service and the best deal you […]
business advice for boomers
Written by Jean Murray [email] for b5media.
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