Boomer Pizza Franchises Are “Low Margin” – FranchisePick.com Comments
Sean Kelly over at FranchisePick.com commented on my recent story about a PizzaWorld franchisee in our area that folded. Sean includes the video from the PizzaWorld franchise site, showing how enthusiastic these people were about the franchise.
If you are considering buying a pizza franchise, do your homework. Spend time reading the magazines Sean mentions: Pizza Today and PMQ (Pizza Marketing Quarterly). Both have great tips for marketing and promoting a business (even a non-pizza business).
For example, PMQ has an “Ask the Experts” section, where you can email experts in various pizza subjects, and articles on running your business. Even if you don’t have a pizza place, you might find some good tips on running a franchise or a restaurant or other retail or service business. We’ll take our information where we can get it.