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Small Business Boomers

Boomer Business “Recession” Survival - Provide Value

by Jean on May 13th, 2008

It’s easy to sit back and bemoan the economy and other external factors that may be causing your business to slow down. Pick your excuse here:

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Maybe, maybe not. I do know that if people think something has a high value, they will still spend money on it. What can you do to give people the perception that your product or service has value? Think BENEFITS, not FEATURES.

Do you know why people buy what you’re selling? If you don’t know, take a poll and ask your current customers why they buy from you. Use that information to create more value, put money in ads that emphasize that value. The sooner you figure this out, the faster you’ll be able to capitalize on this concept and make more money. Soon, you will be saying, “Recession? What recession?”

Image: www.newscom.com

POSTED IN: Business Improvements, Customers, Getting Paid

2 opinions for Boomer Business “Recession” Survival - Provide Value

  • Miranda
    May 13, 2008 at 6:25 pm

    Thanks for including me in your list :0) I would like to say that I didn’t coin the “recession diet” phrase, though. I saw it on Calculated Risk (hence my quotes) — but I think that the New York Times used it first…

    But you’re right about the value. You need to provide good value or folks like me — those of us who are careful of what we spend — will be moving on.

  • Jean
    May 14, 2008 at 6:38 pm

    Thanks Miranda. Whoever used it first, the concept of “recession diet” is great. By the time the “recession” is over, maybe we can keep on the “diet” and save resources. The problem is that people forget quickly and quit the “diet.”

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