Small Business Boomers

Baby Boomers: Little old wine-makers?

by Jean on May 19th, 2008

Are Baby Boomers wine drinkers? Or are they beer drinkers? How many Baby Boomers are in the wine-making business?

During my pre-children years, my husband (now ex-) and I decided to be wine makers. We took a course, bought all the stuff, hooked it all up, and put in all the ingredients (we mostly were making fruit wines, as I remember). After the appropriate amount of time we tried it. It was only marginally drinkable, of course. We sold the wine-making stuff in a garage sale a few years later.

A post on a wine blog site about the death of Robert Mondavi got me thinking about the wine business. It seems to be booming, not only among boomers, but especially Millenials (21 to 30 year olds, the age of my children). A recent (November 2007) Neilsen study was discussed about the attitudes toward alcoholic beverages by the various generations. Millenials prefer beer to wine. I’m not surprised; my children and their friends definitely drink more beer than wine.

The study also stated that “economy” beer purchases are more common among “older” buyers. Does that mean Baby Boomers prefer cheap beer?

Whatever happened to that little old wine-maker, anyway? Are you a wine-maker, wine-drinker, beer-drinker?

Image source: www.newscom.com 

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POSTED IN: Being A Boomer, Boomer Talk, Businesses for Boomers