When I first became aware of culture and then business someone told me to keep an eye on what happens in California. What ever goes on there will eventually make its way across the country. Over the past 20 years or so there have been ups and downs in that theory. The dot com bubble and the […]
Yeah, yeah, yeah, I’ll get to it on the weekend. I say it. You’ve said it. Our lives are too full of choices and distractions. If you have kids of a certain age just driving them around to cover their choices and distractions can be a full life. But, you have to do this.
You are […]
My experience has taught me that the simplest thing about putting up a web page is the mechanics. The hardest thing is deciding what should be on the page. I’ve cut code and I’ve done marketing. Marketing is much more difficult, because you have to think like someone you are not.
Physically, or virtually, putting a […]
You can’t believe the things that get in the way of a start-up.
I’m going to try and shoot a take or two of the new testimonial video Thursday. A faulty water-heater blower is causing too much noise in the location I want to use for the shoot. The plumber can’t get to it until Wednesday […]
Action Plans
Determine the need for incorporation and do so if necessary by July1st.
Establish a website capable of distributing yoga exercise videos via streaming video or download by July 15th.
Establish a payment relationship with PayPal by July 1st. - Done
Secure equipment and software needed to make reasonable quality video for the website June 15th. - Problem […]
I went to 3 graduations in the past two weeks; 2 high school and 1 college. The college graduation was for my niece who is a performance flute player. All the people graduating at her ceremony were musicians or theater people from DePaul University in Chicago. The guy who gave the speech was the retired […]
We are going to try an experiment with the video clips. Instead of me sitting and talking I’m going to do a yoga workout and give my testimonial. After all the best thing about moving pictures is that they move. You might as well look at a still picture and read the damn thing.
My AV […]
My Audio/Visual specialist, my daughter, pointed out sever short comings of my current video tape. The lighting is wrong. It needs to be shot in all sun or all shade. The framing is off-center. The shot needs to me more full bodied or tighter on my upper body. The picture could be tighter. The color […]
The real trick for all of this is to keep in mind that this is a plan. You should stick to your “A” plan, but given good cause you should also change it. Just so you know two of the goals below were changed between my fiirst writing and this posting because of the combination […]
I shot several takes of a video I want to use as an opening for my website. It’s my personal testimonial to the impact yoga exercises have had on my life. All well and good, but my Audio/Video consultant and I are having a disagreement about the approach. That she happens to be my daughter […]
business advice for boomers
Written by Jean Murray [email] for b5media.
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