Wither you believe in the science of global warming or not it is already having an impact on your business. It has become part of the environment in which businesses large and small function. You can’t change that. You don’t have to agree with the science, but you must account for it in the way […]
Health care is a huge question for small businesses in the United States. Everyone who is a sole proprietor knows how expensive it is to buy insurance for themselves and their families. Catastrophic coverage is usually the only thing small business owners can afford. When you are the driving force behind your business you cannot […]
This applies to all boomers in a small business regardless if it is a going concern, franchise or start-up.
Lately I see a number of business sites with articles on the market potential catering to the aging boomer market. Adult diaper manufacturing could be really big. Seriously, the boomer market has always been the pig in […]
I was in sales for 25 years. I became very, very customer oriented and it flows over into everything I do, but the definition of customer orientation is important. Many people like to quote the old saw “the customer is always right”. Most of the time, I believe that.
The customer is always right when they […]
I was a salesman and manager for General Electric for eight years. Yearly plans were always a big part of our activity in December and January. Goals and objectives defined the plans. I don’t remember which was the objective and which the goal. In the dictionary they are definitions for each other.
The distinguishing factor in […]
There was just one whale of an interesting article in Tuesday’s Wall Street Journal. That’s January 9th. The article was “Do Start-Ups Really Need Formal Business Plans?” by Kelly Spors.
There is an entire industry out there urging people who what to start a business to become involved in formal business planning. The article mentions that […]
There has been some buzz out there about boomers starting internet based businesses. It’s a variation on that working from home thing. Personally I think it can be an excellent idea. I’ve been in this technology since 1975 and I’ve applied it to 4 of my 6 startups.
The combination of personal computing, the Internet and […]
Let’s talk a bit about a franchise. You can read a great deal more about the details of franchising at www.franchisepick.com, the b5media site dedicated to franchising. The following are general and more personal thoughts.
Basically a franchisor, the person selling the franchise, has a time tested business plan which they sell to the franchisee, the […]
This may be the greatest single innovation of 2006. It is not invention, but it is adaptation. It is smart, cool, thoughtful and very profitable. According to one story this innovation was implemented by Burger King franchisees in Indiana. What they did was merge the drive-up-window and the remote call center.
Here’s how it works. You […]
business advice for boomers
Written by Jean Murray [email] for b5media.
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